Keep using manual file downloads or start using SP-API data automation?
Amazon search data can be a great way for Amazon Seller Central merchants to understand what customers are looking for and how they interact with your products. By utilizing the search term report, you get valuable data that helps you gain insight into search performance. You can then use this data in a variety of ways to increase sales and improve your competitive edge.
Thankfully Amazon makes this data directly available for download. There are two primary methods of downloading the search term report;
- The traditional approach of manually logging into Seller Central and downloading files.
- Leveraging the Amazon Selling Partner API for code-free, automated search term downloads to a unified data lake or cloud data warehouse.
Read more about this @ How to download the Amazon Search Terms report?