How To Export Inventory From Amazon

July 22, 2022 by Editor
Inventory Report Exports

Automation or Manual Downloads; Exporting Inventory Reports

An inventory report lets you know exactly how many items are listed for sale on Amazon. You can use it to compare your current inventory to your previous inventory reports, or even to find out if you’re selling too much or too little.

As customers can buy your products at any time of day, the quantities in an Inventory Report are at best a spot-check of your saleable inventory at that moment. It may be out of date almost as soon as you request it. Check your Amazon orders and inventory reports against your own inventory records to determine whether there are any discrepancies.

Manual Inventory Exports or Code-free Inventory Report Automation?

Manual downloads are accessible, simply log into you're Seller Central account and download.

Automation ensures your team can skip the manual data wrangling and take control of your Inventory data and store it in a private data lake, or cloud warehouses such as Snowflake, BigQuery, Amazon Athena, Redshift, Azure Data Lake. Your team can then leverage best-in-class analytics and business tools like Tableau Looker, Power BI, and Google Data Studio to fuel Amazon analytics via custom reports, interactive graphs, and sales dashboards

Manual: Request and download an inventory report

In your Seller Central account, go to Inventory and select Inventory Reports.

  • Select the report type from the drop-down menu.
  • Click the Request Report button. Reports generally take 15 to 45 minutes to generate. You can return to this page later to pick up your completed report.
  • Under Check Report Status & Download, when the report status is “Ready”, click the Download button.

This approach will get your inventory into spreadsheet format. It is not an approach that scales, as it can get tiring, cumbersome, and messy manually downloading and managing report downloads. If you were attempting to manually download all these reports, it would take hours and result in many inventory files every day

How can you avoid the messy, manual report download process? A code-free, fully-automated inventory tool.

Automated Pipelines To A Database Program

Tapping into the Amazon Selling API is a must for automating that workflow. An automated data connector leverages the Amazon SP-API for automated, code-free data pipeline inventory reports.

Automation ensures your team will;

  1. Unify all Inventory report types data into industry standard data destinations like Amazon Redshift, Amazon Redshift Spectrum, Google BigQuery, Snowflake, Azure Data Lake, and Amazon Athena.
  2. With Inventory data consolidated, use your favorite business intelligence, data visualization, SQL, or data science tools like Google Data Studio, Tableau, Microsoft Power BI, Looker, or Amazon Quicksight?

Automation allows you to efficiently consolidate and unify inventory data quickly and consistently, allowing you to create a snapshot inventory history over a longer time horizon.

Which report in inventory reports is right for you?

As customers can buy your products at any time and your inventory levels can fluctuate, your inventory levels and stock state can vary. As a result, Amazon offers different types of reports to help you effectively and efficiently get the insights you need to optimize your business operations.

Inventory report

The Inventory Report gives you access to information about your listings, such as item descriptions, prices, quantities, and availability. This report helps you manage your inventory levels and make any necessary adjustments.

You can use the Inventory Report to reconcile your Amazon listings with your available stock and your record keeping. This is a good method for checking the accuracy of your own system.

Open Listings report

This report contains any currently active merchant-fulfilled open listing(s) available for purchase at the moment you request the report. Amazon-fulfilled items are not included in this list. You can modify and edit the spreadsheet, and then load it into Inventory Manager using the Inventory Loader tool.

Active Listings report

Amazon provides a tool called Active Listings that allows sellers to see how many times their listing has been viewed within 24 hours of being listed. This report shows you exactly what those views look like.

This report shows you all the products you’ve listed on Amazon at the moment the report is run. This report includes all your products, including those with no quantity. It also provides you information about the products your listing is matched to on Amazon, which includes the product title and product ID.

This report shows products with no stock available. You can keep selling those items by reordering them from Amazon.com without having to submit new product data or create a new SKU. You can remove the SKU from your reports if you’re not planning to offer the product again or if you’ve already deleted the product from your store.

You can use this information to make sure your listing is up to date. If it isn’t, submit the missing items to ensure that it gets added to your inventory.

Inactive Listings report

This report is similar to the Active Listings report, except it provides a snapshot of all products that are inactive. This includes listings that have zero (0) quantity, listings that are blocked, listings that are suppressed, listings that are not yet opened, and listings that are past their sale end date.

All Listings report

The All Listings report helps you find out what’s happening with your listings. You can use it to check whether your listings are active, inactive, or missing information. If there is something wrong with one of your listings, you can fix it quickly.

You can access this report by clicking on the “Reports” tab, selecting “All Listings” under the “Lists & Reports” section, and then clicking on the “All Listings Report” button.

This report gives you a snapshot of how many listings are active, inactive, and missing information. It also lists the number of listings that are active, inactive, and incomplete.

If you want to know why some listings are inactive, you can click on the “Inactive” link next to each listing. This will take you to a list of reasons why the listing is inactive.

Referral Fee Preview report

This report provides information about listings currently available for sale. For each listing, Amazon will provide an estimate of the referral fee based on your listed item price. We don’t take into account any additional fees charged by Amazon at the time of purchase (such as shipping or gift wrapping).

Canceled Listings report

This report contains all the listings that Amazon has canceled. It does not include any items that are sold out or purged with Inventory Loaders or canceled by the seller

Get Started — For Free

Direct, automated access to Inventory data gives you everything you need to accelerate your Seller Central business.

Export inventory from Amazon today! Sign up for a 30-day free trial of our fully-automated Inventory tool for data!

How To Export Inventory From Amazon was originally published in Openbridge on Medium, where people are continuing the conversation by highlighting and responding to this story.



from Openbridge - Medium https://ift.tt/WEq9KzC
via IFTTT

Amazon Brand Analytics Search Terms: Untapped Potential

July 18, 2022 by Editor
Amazon Brand Analytics Report

Making smarter decisions with direct, automated access to Amazon search data

To make your products appear in Amazon search results, Seller Central and Vendor Central merchants need to provide keywords that potential customers might use when searching for a product they want to buy.

Keywords are the words search engines use to match an ASIN with a query — in this post, keywords mean terms entered by sellers into search terms fields when they list or update an ASIN.

As a result, keywords are critical to an effective and efficient marketing strategy that improve organic rankings, enhances product listings, and drives product sales.

This post will show you how to harness the power of using the Amazon Seller Central search term report to supercharge your private keyword tool for Amazon retail analytics.

First, we will cover the broader category the search falls under, Brand Analytics. Next, we will dig into the Search Term Report data.

What is Amazon Brand Analytics?

Amazon Brand Analytics provides brands with insights into how customers perceive their brand. This includes understanding the impact of Amazon reviews, products, price changes, and promotions. Brands can use this information to improve their overall consumer experience.

Brands can see where their customers spend most of their time online, including browsing, searching, buying, watching videos, reading reviews, and sharing. They can also track whether people shop during prime times, holidays, weekends, or weekdays. These insights help brands understand how people interact with their brands across different channels.

Amazon Brand Analytics helps businesses make better decisions based on data rather than gut instinct. For example, it allows companies to identify trends such as seasonal fluctuations, how much money people spent per purchase, and how many purchases occurred on mobile devices versus desktop computers.

The search data report will help brands understand how people use Amazon to discover products. It includes keyword data from searches conducted on Amazon. It provides insight into the types of queries that lead people to specific product categories and subcategories.

The report includes information about the following areas:

- Keywords used to find products

- Product category and subcategory terms

- Number of times each term was searched

- Average position of each term within the search results

- Percentage of total searches performed on Amazon.com

Amazon Search Terms Report

Direct Amazon supplied search data reflects real customer shopping behavior. Access to customer behavior via the Amazon Brand Analytics Search Terms report offers critical shopper Insights.

What is the Amazon Brand Analytics Search Terms report?

Under your Amazon Brand Analytics Reports is a treasure trove report called the Amazon Search Terms report. This report provides insight into search-related customer behavior on Amazon. This tool lets you see how often particular keywords are searched for within Amazon. You can view the data for specific terms, categories, or regions. For example, you could look up how many times “iPhone XR” was searched for in the United States. Or you could check out how frequently “Amazon Alexa” is used in Canada.

You can filter the data based on date range, location, product type, and device type. When viewing the data for a particular term, you’ll notice that there are three columns:

• Total searches — How many total searches were performed for the given keyword.

• Average position — The average position for each item that had a match for the given keyword. If multiple items were matched, the average position is calculated across all those items.

• Items clicked — How many items had a match for the keyword.

If you want to know how often a keyword is searched for, it makes sense to focus on the number of total searches. However, if you’re interested in learning whether a keyword is being searched for more now than in the past, you might want to pay attention to the average position. And if you’re curious about how much traffic a keyword generates, you’d probably like to keep tabs on the number of clicked items. This is critical data for a robust competitive keywords strategy.

In addition to providing insights into how people interact with Amazon.com, the Search Terms report gives you access to historical data. So if you want to find out how often a keyword was searched for in the past, you can select a date range and start searching.

Amazon Search Term Report Metrics and Dimensions

The report will contain performance metrics for individual search terms that reflect the actual buying behavior of Amazon customers resulting from billions of searches. The metrics and dimensions in the report provide performance metrics that fuel invaluable insights for more intelligent business decisions.

Below are the essential metrics and dimensions in the data:

  • The numeric rank of search
  • The popular search terms by category (department)
  • The sales volume of products
  • The current market share of a product and category
  • The conversion rate for the product and keyword
  • The percentage of conversions
  • The percentage of sales
  • The product title is associated with a keyword

Data is broken down into 4 date dimensions, DAY, WEEK, MONTH, and QUARTER, allowing for trending exact search volume over a more extended period of time.

What is search frequency rank?

Search frequency ranks are an essential indication for sellers looking into keyword data. They provide insight into how much traffic you can expect to receive for each keyword over time.

Hundreds of thousands of keywords are available in the weekly search frequency report. This includes both broad match and exact match searches. You can see how many times people searched for a specific phrase and what percentage of those searches came up during the previous week.

The search frequency rank is based on the average search volume per day. The lower the number, the less likely someone is to search for that particular term.

What are click share and conversion share?

Click share gives you an idea about how many times a visitor clicked on one of the listings. Conversion share tells you how many visitors converted into sales. This information helps you understand what percentage of people who see your listing end up buying it. These are essential cues to how a specific competitor’s product may perform.

Get Started — For Free

Direct, automated access to first-party search data gives you everything you need to create a private Amazon Brand Analytics Tool for your business. Create reports that provide valuable insights into current search trends and actionable insights to shape advertising decisions or traffic diagnostic information for your marketing channels.

Openbridge offers an automated, code-free data connector for Amazon Brand Analytics Search Terms. You can have;

  1. Unified search term data into industry-leading data destinations like Amazon Redshift, Amazon Redshift Spectrum, Google BigQuery, Snowflake, Azure Data Lake, and Amazon Athena.
  2. With search term data consolidated, use your favorite business intelligence, data visualization, SQL, or data science tools like Google Data Studio, Tableau, Microsoft Power BI, Looker, or Amazon Quicksight?

Tap into new audience insights, optimize advertising activities or marketing campaigns, or discover competitor insights that accelerate your sales growth.

Sign up for a 30-day free trial of our fully-automated Amazon Search Term data pipeline today!

The Amazon Brand Analytics Search Terms are available to both Amazon Vendor Central and Seller Central.

References:

Amazon Brand Analytics Search Terms: Untapped Potential was originally published in Openbridge on Medium, where people are continuing the conversation by highlighting and responding to this story.



from Openbridge - Medium https://ift.tt/ueWLpAj
via IFTTT

Amazon Advertising Webinar: Data Connectors

July 13, 2022 by Editor

Unifying your marketing and retail analytics with TapClicks and Openbridge

Are you stuck manually downloading and managing 100s reporting of spreadsheets across your clients? Is campaign reporting time-consuming, expensive, and error-prone?

If you answered “yes!”, join us for a live webinar where we will show you how to start harnessing the power of automation using the Amazon Advertising API.

This Amazon Advertising Webinar will cover;

Amazon Advertising Webinar Event Date and Time

This event is hosted by Amazon Advertising, with Thomas Spicer, Founder, and CEO of Openbridge participating. The webinar will take place in the following location:

  • Locale: North America
  • Level: All
  • Audience Category: Sellers, vendors, and independent agencies
  • Product focus: Solution providers
  • Partner Name: TapClicks and Openbridge
  • Partner Type: Tool provider
  • Date: July 19, 2022
  • Time: 1:00 PM ET

Register For The Webinar Today!

Look forward to seeing you there!

Amazon Advertising Webinar: Data Connectors was originally published in Openbridge on Medium, where people are continuing the conversation by highlighting and responding to this story.



from Openbridge - Medium https://ift.tt/o02x9CU
via IFTTT
Subscribe to: Posts (Atom)