Amazon Rapid Retail Analytics: New API for Real-time Metrics

June 21, 2023 by Editor

Unleash the power of your data with Amazon Rapid Retail Analytics for real-time insights for Amazon Vendor Central and Seller Central.

Amazon Vendor Central and Seller Central have a new real-time API, Rapid Retail Analytics. Openbridge has been partnering with Amazon on a closed beta of the new API, and we are excited to announce it has finally been released.

Amazon’s Retail Rapid Analytics API for Vendors and Sellers offers insight into key performance benchmarks, including hourly sales, traffic, and inventory data. At the moment, Sellers only have access to Sales data. Vendors can access Sales, Traffic, and Inventory, a game changer.

Here are the three core datasets in this release;

📊 Sales

  • Ordered Units: It represents the number of units Amazon customers order for a specific ASIN within a given time frame. This number can be negative if there are more cancellations than orders.
  • Ordered Revenue: The total revenue generated from the aggregated ordered product sales for the specified ASIN within a given time frame. Adjustments are made to account for cancellations.

📦 Inventory:

  • Highly Available Inventory Units: This metric represents the number of units available for sale on the Amazon website across different regions and apps. It is based on the units in Amazon fulfillment centers that are in a sellable condition, excluding units in customer shopping carts or allocated for other orders.

🚀 Traffic:

  • Glance Views: It indicates the number of times customers have viewed the product detail page for a specific ASIN. The views are counted when a particular merchant is the featured offer for the product. For vendors, this metric is applicable when retail is the featured offer. Glance views are reported based on the Amazon Retail Analytics manufacturing view.

Examples of Rapid Retail Analytics API Data

Here are some examples of the data included in the hourly data feeds:

  • Sales: Hourly sales data would show two units of ASIN “B123456789” ordered between 7:00 pm and 8:00 pm UTC on February 20th, 2023, which generated revenue of 37.98.
  • Traffic: Hourly traffic data would show ASIN “B123456789” received 5,000 “glance views” between 7:00 and 8:00 pm UTC on February 20th, 2023.
  • Inventory: Hourly inventory data would show that ASIN “B123456789” had 9,000 units highly available between 7:00 pm and 8:00 pm UTC on February 20th, 2023.

The “highly available” metric refers to the number of units available for sale on Amazon with the fastest shipping speed, typically Prime, based on units in a sellable condition in Amazon’s fulfillment centers. This number considers units unavailable for sale, such as those in customer shopping carts or reserved for other orders. The quantity shown reflects this metric when a customer sees a product available to buy directly from Amazon. It’s important to note that this metric differs from “Sellable Units,” which doesn’t factor in known demand when determining inventory counts.

Real-world Use Cases For Retail API Data

We have included a collection of thought-starter SQL queries for the Retail API data. These queries aim to provide a starting point for understanding how the data can be used to drive insights that inform efficient business growth.

Unleashing Business Insights With Amazon Rapid Retail Analytics

Say Goodbye to Manual Processes with Amazon’s Retail Rapid Analytics API

Traditionally, Vendors have had to rely on manual Amazon Vendor Central Retail Analytics report downloads or legacy EDI services to access their sales data from retailers. These methods were often time-consuming and prone to errors, as they required manual generation and downloading of reports. This manual process resulted in delayed insights and an inability to make timely business decisions.

Amazon’s Retail Rapid Analytics API is a significant shift for Vendors, providing new levels of speed and automation previously unavailable. By leveraging high-velocity data, Vendors can gain deeper insights into their business performance, make more informed decisions, and drive growth and profitability.

RocketBike Soars with Real-Time Rapid Retail Analytics Insights

RocketBike, one of the early beta testers, was thrilled to compare the new API against the traditional data access methods. They noted that Vendor real-time data provides unprecedented levels of automation and accelerates the velocity of understanding vendor business performance.

As Michael Swenson, the CMO at Rocketbike, puts it;

“We use Vendor real-time data to drive growth and profitability for our clients by gaining insights into sales, traffic, and inventory faster than ever before.”

Fast Access to ASIN Level Sales, Inventory, and Traffic Data

There are three new data sets available to Vendors:

  • Real-time Sales: This metric supports the Ordered Units and Ordered Revenue, giving you access to sales data in real time for the US, CA, MX, BR, UK, DE, FR, IT, ES, NL, PL, SE, BE, EG, TR, SA, AE, IN, SG, AU, JP.
  • Real-time Inventory: This metric supports the Quantites and Sku, providing inventory data in real time for the US, CA, MX, BR, UK, DE, FR, IT, ES, NL, PL, SE, BE, EG, TR, SA, AE, IN, SG, AU, JP.
  • Real-time Traffic: This metric supports the Views, Buy Box Percentage, and Sessions, allowing you to track your traffic in real time for the US, CA, MX, BR, UK, DE, FR, IT, ES, NL, PL, SE, BE, EG, TR, SA, AE, IN, SG, AU, JP.

Check out our Amazon Rapid Retail Analytics API documentation for a deep dive.

Seamless, Code-free Rapid Retail API Automation Unleashed

Openbridge collaborated with Amazon in a closed beta to provide automated data feeds, without the need for code, to quickly deliver Vendor data directly to Amazon Redshift, Amazon Redshift Spectrum, Google BigQuery, Snowflake, Azure Data Lake, and Amazon Athena.

This fast and unified data access enabled teams to utilize their preferred analytical tools, such as Google Data Studio, Tableau, Microsoft Power BI, Looker, or Amazon Quicksight, for various purposes, including machine learning, business intelligence, data modeling, and online analytical processing.

Get Started Automating Amazon Rapid Retail Analytics API Data for Amazon Vendor Central — For Free.

Ditch the messy, manual report downloads for code-free automation access to the new Amazon’s Retail Rapid Analytics. Openbridge integration is a code-free, fully-automated API integration. By providing Vendors with access to high-velocity data, they can accelerate the speed at which the team can gain valuable insights that deliver data-driven growth and profit.

Sign up for a 30-day free trial of our Amazon Rapid Retail Analytics API code-free automation.

References

Amazon Rapid Retail Analytics: New API for Real-time Metrics was originally published in Openbridge on Medium, where people are continuing the conversation by highlighting and responding to this story.



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